Promotional materials for furniture with the help of Chat GPT - from product photo to finished arrangement

Publication date: 18-04-2025  |  Update date: 17-04-2025  | Author: Piotr Kurpiewski

Chat GPT allows you to create professional promotional materials for furniture in minutes - just take a product photo and provide a well-formulated prompt. Thanks to the image processing feature, GPT-4o can generate a stylized interior arrangement while preserving the key features of the original furniture. This represents a huge time and cost saving compared to photo sessions or renders. This article demonstrates how to prepare photos, formulate effective prompts, and how to use AI in marketing campaigns. It serves as a guide for furniture manufacturers, graphic designers, and marketers in the interior design industry.

Traditional product photos are no longer enough to attract customer attention. Furniture on a white background may be necessary for a catalog, but to evoke emotions - context, lighting, and atmosphere are needed. This is where artificial intelligence comes in, more specifically: GPT-4o. With the ability to process image and text simultaneously, Chat GPT can turn a regular furniture photo into a complete interior arrangement.

This is a fast and effective way to create promotional materials: for social media, catalogs, banners, or e-commerce. In this article, we will show you how this process looks, what you need to know about input images, and how to use AI to make your furniture look even better.

Why Are Just Packshots Not Enough?

A photo of furniture on a white background shows the shape, material, and proportions. But it says nothing about lifestyle, emotions, or possible arrangements. Customers today expect inspiration - they want to see how a specific piece of furniture looks in a space, surrounded by colors, light, and accessories.

That's why manufacturers and distributors are increasingly investing in styled photo shoots or renders. But that comes at a cost: time, budget, and logistics. GPT-4o provides an alternative: one photo and a few sentences are enough to generate a realistic mini-scene with your product in the lead role.

Creating Furniture Arrangements with Chat GPT

The process is simple. You upload a photo of your product - for example, a chair - and write a prompt, which is an instruction in natural language. You can even do this in Polish. A simple message like:

“Create a cozy Scandinavian-style living room arrangement with this chair as the central point. Light wood, warm light, plants.”

In seconds, you receive an image of the finished styling. The AI recognizes the furniture, places it in a new context, and adjusts the surroundings based on the instructions. You can also request multiple versions - for example, modern, vintage, and elegant - and compare them for communication purposes.

Mini Arrangements: One Product, Many Stories

This feature will be loved by marketing specialists - because from one photo, you can create even a dozen variations of a campaign. A chair in a luxurious loft? Or perhaps in a child's room or against the backdrop of a library? The AI adapts the entire scene to the recipient's character.

Thanks to this, you can personalize the message for different customer groups, seasons, or sales channels. This flexibility, which not long ago required an entire production team and a large budget.

Which Photos Work Best with GPT?

Although GPT-4o handles various formats and photo qualities, it's worth taking care of a few basic elements to achieve the best effect:

• Uniform Background - preferably white or neutral, which doesn't compete with the furniture.
• Good Lighting - even light allows the AI to better recognize shapes and materials.
• Clean Frame - the photo should be sharp and free of additional items.
• Slight Perspective - not straight on, but not too extreme (e.g. from below).
• Format - preferably square or 4:3, but GPT also works with 16:9 or portrait.

It's also worth avoiding too much contrast and deep shadows. They can distort the AI's interpretation of shape.

Styling for Channels: Instagram, Catalog, Banner

GPT-4o also allows you to adapt the styling to a specific medium. Just add information about the purpose to the prompt:

• “Styling for Instagram feed - light, aesthetic, minimalistic”
• “Background for a product photo on an advertising banner - dynamic, with color contrast”
• “Visualization for a catalog - classic interior, calm lighting”

This is a great way to quickly create materials consistent with the brand's visual language - without the need for a separate shoot or hiring a graphic designer.

Which Prompts Work Best?

Just as the photo has a huge impact on the final effect, the quality and structure of the prompt are equally crucial, which is the command entered into GPT. A simple description like "cozy Scandinavian-style arrangement" may be enough for testing, but if you want a predictable and professional effect, it's worth approaching the prompt like a design brief. The best results are obtained when you clearly communicate to GPT what needs to be retained (e.g. the furniture from the photo), what needs to be added (e.g. the type of interior, style, lighting), and the character of the entire scene (e.g. a catalog photo, social media graphic).

It's good to specify that a given piece of furniture should not be changed - neither its scale, shape, nor texture. References to the frame (e.g. "window to the left", "natural light from the back") and the environment (e.g. "60m² interior", "room for a couple", "catalog arrangement in japandi style") also work well. Avoid generalizations - instead of "nice arrangement," it's better to write "neutral interior with light floor, linen curtains, and soft daylight". GPT reacts better to details that refer to the image - materials, light direction, spatial function, or user type make a big difference.

A well-constructed prompt should contain three elements:

• clearly formulated goal,
• specific constraints,
• stylistic and functional context.

Thanks to this, AI knows where it can be creative and where it needs to remain precise and in line with the assumptions. It's this balance between control and freedom that makes the results not only beautiful but also useful in marketing.

From Photo to Finished Post - Workflow in 5 Minutes

The biggest advantage of GPT-4o in this context is time. The whole process - from uploading the photo, through entering the prompt, to downloading the finished image - takes literally a few minutes. Based on this, you can create ready-made graphics, which you can complement with a logo and text in Canva or Photoshop. Although it also handles text exceptionally well.

Thanks to this, you create campaigns faster, cheaper, and more flexibly - without sacrificing quality. AI doesn't replace a good strategy, but it can greatly support daily work.

Summary: Why Is It Worth Trying?

Using GPT-4o to create promotional materials for furniture is a big step towards automated, efficient marketing. This tool is not only for big brands - it's also for smaller companies that want to create attractive content without investing in expensive photo shoots or outsourcing renders.

The biggest advantage of GPT-4o is time and budget savings while maintaining high-quality visual effects. The ability to generate multiple arrangement versions based on one photo provides enormous flexibility. Styling can be easily adapted to different communication channels - from catalogs, through Instagram, to display ads. Importantly, the whole process is simple and accessible even to people without graphic experience.

Of course, like any AI tool, GPT has its limitations. It doesn't provide full control over specific furniture models or their proportions, and the effects sometimes require several attempts to reach a satisfactory level. The generated images may differ in details from the original, and achieving full visual consistency with the brand's identity requires refining prompts and sometimes minor manual adjustments.

Nevertheless, GPT-4o remains one of the most intriguing tools that can truly streamline and accelerate the creation of promotional materials in the furniture industry. And if you want to learn more ways of using artificial intelligence in the work of a designer or marketer, check out our courses in the field of artificial intelligence - they are full of examples, tools, and practical tips.